Vape Company to Spend More Money Preventing Youth Vaping Than States

Much like the then-celebrated state attorneys general’s “win” against the tobacco industry in the 1990s, more state attorneys are cheering another so-called win against JUUL Labs Inc. (JLI) after 32 states and one territory reached a tentative settlement regarding the company’s marketing of their e‑cigarette JUUL.Since 2018, JLI has come under intense scrutiny from a plethora of policymakers and regulators as its novel tobacco harm reduction product took over the market place. While todays AGs are quick to declare victory, it is truly a sad day for tobacco harm reduction and public health. And, in a weird twist of fate, it is becoming increasingly apparent that tobacco and vapor companies are more interested, and are spending more, in reducing combustible cigarette use.For example, JLI will pay the states in the recent settlement $438.5 million. Unlike the 1990s tobacco settlements that require tobacco manufacturers to pay states annual payments in perpetuity, JLI will be dispersing annual payments to each respective …